One thing is for sure… in the race to be “the next Costa Rica” El Salvador is not sitting on its laurels. On the contrary, 
the Ministry of Tourism is putting into action plans that will increase El Salvador’s attractiveness as a travel and tourism, and hopefully catapult El Salvador to the popularity of Costa Rica.
Not that we want El Salvador to become just like Costa Rica… in my opinion the country is a little too worn-down and common when it comes to tourists. And we don’t want another Panama either… the infrastructure is nice, the first-world prices are not.
No, I believe El Salvador will make its own mark on the tourism industry, thanks largely in part to the National Plan of Tourism 2020, which outlines in detail the plans the Ministry of Tourism has for El Salvador.
The goal of the plan is to develop a spot for El Salvador as a popular tourist destination, with its own special vibe and feel, something that is hard to do in a mess of other small Central American countries.
What is it that makes El Salvador special? What makes it stand out when compared to Honduras, or Guatemala? What attracts people to El Salvador instead of Costa Rica, or Panama? What can you find in El Salvador that you can’t find anywhere else?
That is what the Ministry of Tourism needs to figure out to be able to market El Salvador as a unique destination for tourism.
I would like to know what your thought are… It seems many feel passionately, as do I, about the Apaneca region. What else do you love about El Salvador? What can’t you find anywhere else?
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El Salvador is rich with culture but unfortunately, overlooked by thousands of tourists each year. A good move by El Salvador and important if the country wishes to improve economic growth and stability.